Logos are the first impression that you make on your target audience. They tell the customers about your story and where you come from. If you are trying to make a logo for your company, it could get really challenging. There are a lot of types of logos and a whole lot of elements that you can include in your logo, so what is the right thing to do? What do you include and what do you exclude?
There is no single formula for designing a stunning and aesthetically pleasing logo. It all depends on you. Here we have brought together some ideas that will help you come up with a well thought of logo for your company or, if you work for a world class logo design company like Webilistic, then you can use this guide to come up with multiple logos for your clients.
WHAT IS A GREAT LOGO?
During the course of your life, you must have seen thousands of logos if not millions. Yet you remember only a handful of them and forget the rest.
Why is that?
Why do some logos stick to our minds and some we forget as soon as we see them?
When it comes to logo design, there are not rules set in stone. There is no single formula that will get you the result that you’re looking for.
There are only some guidelines that you need to take care of if you want your audience to remember your logo just like the giants like Amazon, McDonalds, and such.
The first thing that you have to consider is the primary goal of the logo. The primary goal of the logo is to identify you, the company, and that’s it. A viewer should be able to identify your company just by the basis of your logo.
The other features of a great logo design are:
• Simple
• Evergreen
• Memorable
• Appropriate
• Multifaceted
If your logo has all these features, it will automatically become easy to remember and people will gravitate towards it more than others.
So now, let’s take a closer look at each of these features and find out what it means.
SIMPLE
Almost all the logos that have stood the test of time and are recognized around the globe have one thing in common. They are all simple. Whether you take the logos of Nike, Apple, IBM, or McDonalds, you will see that they are easy to understand, simple, and straightforward. There are also those designs that started out as complex and complicated and later on, they were simplified so that they could improve their recognition and retention rates. A great example of such a logo is the Starbucks logo. It started out with a complex logo with a two tailed mermaid or siren encircled by the store’s name. Now the logo only contains the top part of a mermaid, wearing a crown with a green background. People have associated the mermaid with the Starbucks company and don’t need to see the name as they recognize it immediately even without the name.
If you want to design a logo that people easily associate with a company or a brand, keep it simple and elegant.
EVERGREEN
A good logo can stand the test of time. For that to happen you have to stop worrying about the latest trends and create something that can stand on its own. Following the pack will only get you so far.
MEMORABLE
Your logo is going to represent you in each and every communication and transaction that you do. Whether you are communicating with your vendors and suppliers, or your customers, your logo will be part of that communication. It will be part of your website, your social media channels, your payment slips, thankyou notes, and everything else in between.
For your logo to be memorable, you need to apply the previously discussed point. People remember simple things much easier and for much longer than complex things.
Another element of a memorable logo is the color scheme used. The first thing that reaches our brain when we look at a visual are the colors. Then our brain recognizes the shapes and patterns.
So, to make your logo memorable, you need to keep it simple and use colors that differentiate it with your competitors. That will need some research. If you are keeping tabs on your competitors’ logos, then it will help you a lot. If you’re not doing that, it’s time you started.
APPROPRIATE
The appropriateness of the logo is defined as how much it coincides with the company and what the company does. Your audience should clearly make a link between your company and your logo. For example, if you have a toy store and you market to children, then you need a logo that is bright and uses bouncy and bold typeface. If you have a law firm or a financial institute, don’t even think of choosing the same theme that you used for the toy store.
MULTIFACETED
Even before the advent of social media and the internet, the logo was being used on all sorts of things. Your logo will be placed on your visiting cards, payment slips, envelopes, packaging material, as well as any brochure, flyer, or pamphlet that you print. It might also be printed on any gift items that you use for giveaways like keychains, mugs, shopping bags, wallets, or any such items. Now they are also used on websites, social media channels, emails, and such.
With so many surfaces to print your logo, you need a logo that will withstand the different surfaces and not lose its charm and luster. It should be clear whether it is seen from the distance of a few inches to a few meters.
Your company may also choose to use your logo with different colors so your logo should look good whether it is viewed in black and white or with different color themes.
So, when you are brainstorming your ideas, make sure that you take into account the different places where your logo can be used and design a logo that is compatible with all of them.
CONCLUSION
So, now that you know the features of a great logo, make sure that you consider all these things while generating ideas for your logo. Make sure that you have a clear roadmap so that you know where you are heading. Don’t overuse the aesthetic angle. Keep it focused on simplicity. Create a mood board where you can pull all sorts of images, fonts, and designs together that you like, or that feel right.
You will definitely find the perfect logo.
There is no single formula for designing a stunning and aesthetically pleasing logo. It all depends on you. Here we have brought together some ideas that will help you come up with a well thought of logo for your company or, if you work for a world class logo design company like Webilistic, then you can use this guide to come up with multiple logos for your clients.
WHAT IS A GREAT LOGO?
During the course of your life, you must have seen thousands of logos if not millions. Yet you remember only a handful of them and forget the rest.
Why is that?
Why do some logos stick to our minds and some we forget as soon as we see them?
When it comes to logo design, there are not rules set in stone. There is no single formula that will get you the result that you’re looking for.
There are only some guidelines that you need to take care of if you want your audience to remember your logo just like the giants like Amazon, McDonalds, and such.
The first thing that you have to consider is the primary goal of the logo. The primary goal of the logo is to identify you, the company, and that’s it. A viewer should be able to identify your company just by the basis of your logo.
The other features of a great logo design are:
• Simple
• Evergreen
• Memorable
• Appropriate
• Multifaceted
If your logo has all these features, it will automatically become easy to remember and people will gravitate towards it more than others.
So now, let’s take a closer look at each of these features and find out what it means.
SIMPLE
Almost all the logos that have stood the test of time and are recognized around the globe have one thing in common. They are all simple. Whether you take the logos of Nike, Apple, IBM, or McDonalds, you will see that they are easy to understand, simple, and straightforward. There are also those designs that started out as complex and complicated and later on, they were simplified so that they could improve their recognition and retention rates. A great example of such a logo is the Starbucks logo. It started out with a complex logo with a two tailed mermaid or siren encircled by the store’s name. Now the logo only contains the top part of a mermaid, wearing a crown with a green background. People have associated the mermaid with the Starbucks company and don’t need to see the name as they recognize it immediately even without the name.
If you want to design a logo that people easily associate with a company or a brand, keep it simple and elegant.
EVERGREEN
A good logo can stand the test of time. For that to happen you have to stop worrying about the latest trends and create something that can stand on its own. Following the pack will only get you so far.
MEMORABLE
Your logo is going to represent you in each and every communication and transaction that you do. Whether you are communicating with your vendors and suppliers, or your customers, your logo will be part of that communication. It will be part of your website, your social media channels, your payment slips, thankyou notes, and everything else in between.
For your logo to be memorable, you need to apply the previously discussed point. People remember simple things much easier and for much longer than complex things.
Another element of a memorable logo is the color scheme used. The first thing that reaches our brain when we look at a visual are the colors. Then our brain recognizes the shapes and patterns.
So, to make your logo memorable, you need to keep it simple and use colors that differentiate it with your competitors. That will need some research. If you are keeping tabs on your competitors’ logos, then it will help you a lot. If you’re not doing that, it’s time you started.
APPROPRIATE
The appropriateness of the logo is defined as how much it coincides with the company and what the company does. Your audience should clearly make a link between your company and your logo. For example, if you have a toy store and you market to children, then you need a logo that is bright and uses bouncy and bold typeface. If you have a law firm or a financial institute, don’t even think of choosing the same theme that you used for the toy store.
MULTIFACETED
Even before the advent of social media and the internet, the logo was being used on all sorts of things. Your logo will be placed on your visiting cards, payment slips, envelopes, packaging material, as well as any brochure, flyer, or pamphlet that you print. It might also be printed on any gift items that you use for giveaways like keychains, mugs, shopping bags, wallets, or any such items. Now they are also used on websites, social media channels, emails, and such.
With so many surfaces to print your logo, you need a logo that will withstand the different surfaces and not lose its charm and luster. It should be clear whether it is seen from the distance of a few inches to a few meters.
Your company may also choose to use your logo with different colors so your logo should look good whether it is viewed in black and white or with different color themes.
So, when you are brainstorming your ideas, make sure that you take into account the different places where your logo can be used and design a logo that is compatible with all of them.
CONCLUSION
So, now that you know the features of a great logo, make sure that you consider all these things while generating ideas for your logo. Make sure that you have a clear roadmap so that you know where you are heading. Don’t overuse the aesthetic angle. Keep it focused on simplicity. Create a mood board where you can pull all sorts of images, fonts, and designs together that you like, or that feel right.
You will definitely find the perfect logo.
